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| A Company that Contributes to Health by Making the Most of the Bounty of Nature |
Since 1899, when company founder Ichitaro Kanie first successfully cultivated tomatoes, Kagome has made the tomato a staple of the Japanese diet by popularizing tomato juice and tomato-based condiments such as tomato ketchup and tomato sauce.
Kagome has expanded the scope of its business by developing original varieties of tomato and applying its tomato processing technologies to other vegetables. Today, Kagome operates in five business segments. In addition to the Food Products business,which includes seasonings, ready-to-heat rice-based meals and frozen foods, the Beverages business, which includes vegetable drinks, and the Institutional and Industrial business, Kagome has entered the Direct Marketing business and the Fresh Vegetables business. Kagome holds the top market share in Japan for tomato ketchup, tomato juice and Yasai Seikatsu 100 vegetable juice.
In November 2002, Kagome acquired Snow Brand Labio Co., Ltd., a company in the business of lactic acid bacteria. This company became a consolidated subsidiary in March 2003, and was renamed Kagome Labio Co., Ltd.
With this addition, Kagome now has eight consolidated subsidiaries and two unconsolidated subsidiaries. For the year ended March 31, 2003, Kagome posted consolidated net sales of ￥147.1 billion, up ￥5.1 billion, or 3.6 percent, from the previous fiscal year. |
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| Appreciation, Nature and Corporate Openness |
On its 100th anniversary in 1999, Kagome set forth a new corporate philosophy that reexamined the spirit and company creed that Kagome's management has historically held. Appreciation is what the Company's founder, Ichitaro Kanie, ultimately attained as a manager. Nature is the source of Kagome's products and the value it provides.
Openness expresses Kagome's commitment to being a company that is fair and open toward people and society. These three words embody Kagome's corporate philosophy; regardless of how the times may change, they will remain at the heart of everything Kagome does. |
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| The Company is promoting brand value-oriented management,with "True to nature, the flavor of Kagome" as its brand statement. |
| Kagome is currently implementing the Kagome Renaissance Plan designed to generate new growth, which is targeted for completion in 2006. In the past fiscal year, the Company passed the halfway point of the plan and established a new brand statement ("True to nature, the flavor of Kagome") as it aims for a new stage of growth. This brand statement represents the promise of the Kagome brand to customers. From this starting point, Kagome will build brand value, generate demand and reshape its profit structure. |
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Our promise to customers :
To strive for healthier food that makes the most of
natural antioxidants and immune system boosters.
To produce healthy, great-tasting foods without relying
on unnatural additives or technologies.
To create new types of fun food, considering the needs
of our bodies and our planet. |
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