Dietary education assistance
In recent years, the importance of dietary education has been rediscovered, reflecting growing health awareness and the diversification of dietary habits. As a company engaged in food production, we at Kagome aim to contribute to the improved health and longevity of people through our corporate activities. We actively provide dietary education, including food and beverage information and opportunities to enjoy tasty experiences. Through these initiatives, we wish to spread the idea of valuing foods that foster the mind and body, the joy of sharing the pleasure of good taste with friends and family, and the enjoyment of growing, harvesting, and tasting food.
Dietary Education for Children
Kagome Theater (Since 1972)
The Kagome Theater is a theatrical event for children held yearly during the summer since 1972. It is comprised of Kagome's original musicals that reflect our hope for the sound growth of children as future leaders. The Kagome Theater typically has two parts. Part 1 is a musical about dietary education with the theme of the importance of food and the functions of vegetables. Part 2 is a performance of a well-known masterpiece from around the world. To date, a total of approx. 3.5 million parents and children have enjoyed these musicals. We have also see an increasing number of people who enjoyed the musicals during their childhood and now return with their own children.
Starting from 2012, the 40th anniversary of the Kagome Theater, we have held the event to raise funds for a charitable foundation, the MICHINOKU Future Fund, providing children orphaned in the Great East Japan Earthquake with the means to continue their education. We donate the proceeds from the charity seats and sales of Kagome products sold at the venue, in addition to money from the donation boxes in the venue.
Kagome Tomato Gekijo in Tohoku (Since 2012)
In June 2012, we began to hold Kagome Tomato Gekijo (tomato theater), a theatrical event for children in the disaster-affected areas of Tohoku. The content of the event is similar to that of the Kagome Theater, but is condensed to allow on-site performances at kindergartens and nurseries. This event is intended for kindergartens and nurseries in the three Tohoku prefectures. Our staff members give performances upon request by organizing the schedule and making other preparations. We have performed at many kindergartens and nurseries by positioning the event as an opportunity to provide dietary education that increases children's interest in diet through fun musicals.
Dietary Education Support for Teachers
Offering Tomato Seedlings as Gifts through the Lylyco Wakuwaku Program (Since 1999)
Lylyco is the collective name of the tomatoes that are used as ingredients in Kagome beverages. In April and May of each year, we distribute free Lylyco seedlings in bundles of 48 or 96 to elementary schools, kindergartens, and nurseries all over Japan. This reflects our hope that gratitude and an interest in life will be nurtured in the minds of children through the experience of cultivating tomatoes.
In FY2016, a total of approx. 1,060 schools, kindergartens, and nurseries in Japan grew Lylyco tomatoes. We also provide teachers with helpful tips and other useful information about plant cultivation and dietary education, mainly by distributing guidebooks and posting such information on our website. This is how we support cultivation of Lylyco as an opportunity for children to enjoy a hands-on experience while learning about diet.
Production Plant Tours
Kagome offers tours at the Nasu Plant, Fujimi Plant, and Ibaraki Plant. During the summer, some of these plants provide visitors with opportunities to experience harvesting tomatoes. During the tours, we show visitors Kagome's unique fresh vegetable processing* and production processes, which were developed by combining excellent ingredients with outstanding technologies in an optimal manner.
In addition, we introduce the life story of our founder, Ichitaro Kanie, and the corporate history of Kagome at the Kagome Memorial Hall at the Ueno Plant.
*Observation of fresh tomato processing is only available at the Nasu Plant during the summer.