Kagome Co., Ltd. (President: Naoyuki Terada) and Manchester United Football Club of the Barclays Premier League (hereafter referred to as “Manchester United”) will be continuing their collaborative Re:Generation Challenge Project into FY2014. The first Project activity in FY2014 will be the Kagome & Manchester United Tohoku Soccer School, which will be held between March 28 and April 2, 2014 in Fukushima Prefecture, Miyagi Prefecture and Iwate Prefecture.
Kagome and Manchester United are united in our shared desire to contribute to society through self-motivated activities based on the concept of “the bonds of mutual assistance.”* Reflecting this stance, in March 2013 we launched the collaborative Re:Generation Challenge Project, aimed at supporting the regeneration of the Tohoku region of Japan, which was severely affected by the 2011 Great Eastern Japan Earthquake and Tsunami. Working closely together, our two companies implemented a series of activities over a period of one year. As a result, children living in difficult circumstances in the areas affected by the disaster, and their parents and guardians, have had the opportunity to experience supporting activities involving Manchester United, one of the world’s leading professional soccer clubs.
On March 11, 2014, it will be three years since the Great Eastern Japan Earthquake and Tsunami of 2011. There is still a long way to go before the areas affected by the disaster will have recovered, and with the increase in the number of families where both parents are having to go out to work, as well as the shortage of permanent sporting and exercise facilities, new health problems are also starting to emerge in these areas. Recognizing that the work of regeneration in the Tohoku region is still only just beginning, in FY2014 Kagome and Manchester United will be implementing an expanded Re:Generation Challenge Project 2014.
The first phase of the 2014 Project is the Manchester United Tohoku Soccer School (an activity which was also held in March 2013), which is being held in Fukushima Prefecture, Miyagi Prefecture and Iwate Prefecture from March 28 to April 2, 2014
, . This year, the activity is also being sponsored by the Manchester United Foundation, and the number of participants will be double the figure for 2013, at 320 participating children. The aim is to give as many children as possible – including soccer enthusiasts who dream about playing for Manchester United when they grow up, but also kids who have never played soccer before in their life – the special opportunity to experience real Manchester United style training.
The second phase of the Project will involve Kagome and Manchester United working together to provide ongoing, continued support for the cultivation of the children who represent the Tohoku region’s future. A further announcement will be made once the details have been finalized.
In the future, Kagome – which is committed to “the wellbeing and long life of people and society” – will continue to work with Manchester United – a team that enjoys an overwhelming level of support throughout the world – to implement activities aimed at supporting the effort needed to help the people living in disaster areas in Tohoku to rebuild their lives, together with activities to help ensure that people in Japan, and in other parts of the world, do not forget the Great Eastern Japan Earthquake and Tsunami.
Re:Generation Challenge Project website: http://www.kagome.co.jp/manutd/
*”The bonds of mutual assistance”: This concept denotes a state in which the value provided by oneself is tied into a mutual “shared value” as something of value to the receiver
◇ Dates and Venues:
|March 28 (Fri.) - 29 (Sat.)||Fukushima Prefecture||Blue Stadium|
46 Hiromote, Sukagawa City,
|March 30 (Sun.) - 31 (Mon.)||Miyagi Prefecture||Wasse Sendai|
2-10 Kitane Kuromatsu, Aoba-ku,
Sendai City,Miyagi Prefecture
|April 1 (Tues.) – 2 (Wed.)||Iwate Prefecture||Morioka Gymnasium|
3-17-60 Ueda, Morioka City,
◇ Participants: 320 elementary school students resident in areas affected by the disaster
◇ Inquiries to: Manchester United Soccer Schools Japan
Tel: 03-6894-7661 (10:00 – 18:00, closed on Saturdays, Sundays and National Holidays)
*More details will be announced at a later date.
*Besides Phases 1 and 2, we will also be planning and implementing other activities intended to support the revitalization of districts in Tohoku affected by the Great Eastern Japan Earthquake and Tsunami.
◇ Dates: March 27 – 31, 2013 (five days)
◇ Venues: Sukagawa City, Fukushima Prefecture; Sendai City, Miyagi Prefecture; Morioka City, Iwate Prefecture
◇ Participants: 160 elementary school students resident in areas affected by the disaster
◇ Date: July 23, 2013 (Tues.)
◇ Venue: Nissan Stadium (Yokohama City)
◇ No. of Spectators: 65,000 people (official statistics)
◇ 250 elementary school children from areas affected by the Great Eastern Japan Earthquake and their parents/guardians (a total of 500 people) were specially invited to attend the match.
◇ Message delivered via Manchester United’s official website, social networking sites, press releases, speeches, etc.